Music Video

Evaluation 1

Evaluation 2

How Effective is the Combination of Your Main Project and Ancillary Texts? by tolani onanuga on Scribd">

Evaluation 3

Evaluation 4

How did you use media technologies in the construction, and research, planning and evaluation stages?

We used media technologies from the beginning of the project in order to thoroughly understand and familiarise ourselves with the micro conventions of music videos i.e. length of shot, narrative, and post production. We did this by using google and YouTube to watch and read about a variety of music videos and analysis them.

We then narrowed this knowledge into our own particular genre of indie pop to see how it differs from pop videos. This allowed us to use and add the correct types of scenes, shots and costume.

We used Google to research different locations in London we could go to, to film as well as reading past blogs and reviews to see the locations they shot at and/or reviewed.

Going onto the construction of our work, we used Canon dslr cameras to film our video and then used Adobe Premiere to edit it. On premier we had to learn a range of techniques in order to create the video we first envisioned. Such as jump cuts, adding text over our visuals and reverse shots.

We used photoshop to create our ancillary texts. We had to familiarise ourselves with the programme and used many features to edit and construct the digipak e.g the magic wand tool, the text and the brightness and contrast tools also came in very handy. My favourite tool was ‘colour overlay’ as this allowed me to take pictures behind a white background thus adding a lot more cohesion to the images however the colour overlay tool allowed me to add different colours to each image so they won’t all be boring and they’d go with our ‘vivid’ aesthetic. 

We had to use the website DaFont.com to find a larger range of fonts and chose the one that fit the aesthetic of our artist the most. We then used this text along all the media products we produced.

We used blogger all throughout this process in order to record our research, planning and progression enabling us to keep a clear and orderly diary of all our findings and progress.

 Finally, we used a range of media technologies to produce our evaluation of our coursework. Personally, I used powerpoint to create a visual slideshow presenting the effectiveness of the combination of my ancillary and main project, I then used scribd to post and embed the slideshow into my blog. I also used the screen record tool on my phone and then iMovie to show what I’ve learnt from audience feedback.

Music Video analysis

Soon we will have finished and published our music video. I am pleased with the outcome because the main prior to production was to create an abstract video that focused mainly on visuals and capturing the ruggedness and beauty of the city. We were able to achieve this whilst very subtly touching on an ambiguous narrative. My own interpretation of the video was that the scenes with Aaliyah and the love interest as well as the scenes where she'd be smiling directly into the camera were like candid videos that her boyfriend was taking for fun, she then revisited the areas she'd been to with him to film where she'd look at lot sadder. The lip-synced scenes in a studio were also representations of our artist post breaking up with her boyfriend.

Features of Mise En Scene in my Music video

mise en scene by tolani onanuga on Scribd

Final Poster

This is my promotional album poster.
I decided to go with the same house theme as my digipak.
I think the style of my poster and digipak collaboratively complement my artist and her style with the cold blue background overlay representing the sombreness of her lyrics whilst the bright gold font goes with the title of the album as well as allowing the title and artists name to stand out quite.

digipak final draft

This is my final digipak draft. 

As you can see I have changed in quite a considerable amount from my original ideas. I found that because of the multiple shots where I am looking directly into the camera as well as a poor range in variety in terms of the types of shots my previous digipak drafts had I found that it made the digipak look amateur and incomplete.

Name Change

Due to the genre of our artists music being indie pop, she is not yet an extremely popular artist therefore trying to sell the album as self titled is quite difficult and unrealistic. Therefore we made the decision to change the artists name to Aaliyah-A and keep the album name as VIVID. This is more conventional as many indie pop artists either use a stage name thats still a name or play with their real name somehow.

Poster ideas

I am now in the process of designing my promotional album poster. I am currently playing around with two types of styles for my poster; the first being a very colourful idea following the theme of the album name 'vivid'. The image looks like a moment capture connoting some sort of a journey or adventure which is quite exciting and embraces the type of music the artist makes which is electric pop, overall giving it a very upbeat and fun feel.

On the other hand I have a more natural, raw poster edging more towards the actual type of music it is in terms of meaning. The black and white along with the facial expression on the artists face gives off a more neutral, vulnerable vibe connoting the emotion went into the making of this album.

DIGIPAK draft3

I have made many edits concerning my digipak taking  closer step to the completed, final edit.

I rearranged some pictures to create the illusion of a greater variety of shots as well as adding the boarders to give it a more clean look.

digipak update

As it's unconventional to have the same picture on deluxe and regular disks I've chosen a different picture that has the same background and colour scheme but gives another dimension to the disk. However both pictures are the same angle and distance, I think maybe choosing a picture thats a wide shot or mid shot may make it more affective.

Filming day - Southbank & Greenwich

Today we filmed in the southbank tunnel, famous for its walls of graffiti including work by Banksy. We took advantage of the luminous graffitied walls as well as the cool lights by doing maybe 180 shots from the ceiling back down to the artist. We did a few lip syncing shots as well as shots of the artist not performing for the camera to create a sense of reality and narrative in the video. We then headed to the Greenwich footpath tunnel, which unlike the Southbank tunnel is quite gloomy and plain finished with a ceiling of lights. On our way there we filmed short cute clips of the artist and her love interest to use as flashbacks of when they were together and then once at the tunnel filmed a rather awkward and intense shot of the two coming face to face inside the tunnel.
Overall it was a very successful day of shooting as we managed to film a vast amount as well as the shots we’d planned prior.

Digipak draft 2

This is the 2nd draft of my digipak. I balanced out the use of the soft lilac colour so it isnt too overpowering. As well as changing around a few of the pictures such as the front cover and cd pictures as I feel these images are more suitable.

Mise En Scene (Southbank)

For todays shoot I've paired blue jeans with a white turtle neck with a possible lilac halter neck top over it. I think this outfit is suitable for todays shoot as we are filming scenes that in the narrative will be quite early on in the breakup stage thus maybe our artist feeling a bit more pressure to look sexy to gain back her confidence.

Digipak 1st draft

This is the first draft of my digipak, as you can see there's definitely a purple dreamy house style going on. I'm unsure of the background image for the ads as I don't want to wash out the entire pack with the purple theme, I'm also uncertain about the colour of the font I've chosen for the track list because it's quite subtle and I may want something that will stand out a bit more

digipak photoshoot 2

For my digipak I wanted a natural non artificial feel to my pictures, lucky when we went out to film last week Oliver was able to take many spontaneous shots of me which go with the type of feel I desired.

Evaluation of filming (Soho)

After watching back the footage filmed on Friday I really like the lighting and quality of the shots and the style of filming with it being quite raw and rough. We found that with some of the hand held shots the footage was too shaky so next time when we go out filming it'll be essential to bring a steady cam with us.

Film shoot - Soho

Today we walked around Soho, stopping at anywhere we found visually interesting and that fit the aesthetic of our artist, we shot some short wide shot motifs of the artist dancing in front of a colour wall as well as a hand held shoot of the artist singing and dancing around to the entire song as the camera followed her around and the artist was ‘flirting with the camera’.
We also did some still takes on the train to soho so we’d capture footage of graffitied walls and the city.
I’d say that today was a successful shoot day with us taking into consideration the lighting and well as costumes meaning that we most likely won’t have to do a reshoot in the same location.