Goodwin's Music Video Analysis

Goodwins theory highlights common aspects found in music videos depending on their genre for example genre characteristics and visual style.

This is made evident in Bryson Tiller's Somethin' Tells Me official music video in the first scene video having an expensive sports car and highly sexualised female models standing around, a generic shot for a rap / RnB music video

The music video goes against common music video expectations as the narrative begins to reveal that although the females are in bikinis being sexualised, it's actually their job as models and the main artist is playing a photographer, explaining all the sexualised models, as opposed to playing himself and having multiple women obsessing over his rich and famous persona.

There is a notion of looking in this video with it constantly cutting to scenes of the artist looking and pictures and taking pictures of the models. There also seems to be a distant relationship between the lyrics and visuals with it often cutting to shots of stereotypically beautiful and sexy women as Bryson says the line "we aint gon' last baby" suggesting he is singing to these beautiful women who he may not be able to keep happy in a relationship due to his busy schedule and the females high maintenance.

The demands of the record label are evident in this video with close ups of Tiller looking attractive in a red dimly light room which has connotations of sex and romance.






Because this music video was made in 2017 and the concept of a music video has been around for decades now, this allows creatives to be a lot more experimental and not follow the conventions assigned to a specific genre when directing their music videos. The influence of the artist is also a lot more evident as opposed to before when an artists image would be heavily dominated by their record label.

Now lets look at an older video made in 2005 of the same genre as Brysons single.

50 Cent's Candy Shop music video starts of with an expensive sports car pulling up to a scene, very similarly to the first shot in Tillers Somethin' Tells Me music video. There is a close up of the artists shoes as he gets out of the car and is dressed in diamond chains, earrings and rings. This is extremely conventional shot of a rapper as they're seen as very flashy and materialistic. He is greeted by multiple women all dressed in lingerie. This is sexualising women and paints them as being obsessive of the rapper due to his money and fame. It then cuts to a scene of a stereotypically beautiful woman dancing on a bed in attempts to seduce the artist. This is a stereotypical narrative for a rap video.

There is a relationship between the visuals and lyrics and when he says "I'm the love doctor" he's being caressed by a woman in a sexy nurses outfit.

The influence of the record label is very powerful in this music video with there being many shots of the artist, who's playing himself, dancing by himself and flashing his expensive clothes and jewellery. In these shots he may also be topless, which is furthermore trying to sell the artist.

Another way in which this video follows Goodwins music video analysis is having a dance sequence which was very popular in mainstream music videos in the early 2000s. To make it even more generic the dance sequence is being performed by sexualised females in hot pants and a top revealing their cleavage